Websites 2025: Barriers, AI, Personalization and the Future of Digital Marketing

Strategies to transform digital engagement and drive revenue through website innovation in an AI-enabled world.

As digital channels dominate customer interactions and online transactions grow year over year, a company’s website is now its top revenue driver (to no surprise). The problem? Most CMS platforms aren’t built to keep up. 

The Websites 2025 report—featuring insights from CMOs, VPs and directors across industries—unpacks the widening gap between ambition and execution. It reveals why organizations are still grappling with scalability issues, budget constraints and technical roadblocks—despite AI and personalization being positioned as the future of digital marketing.

If you’ve landed here, chances are you’re facing these same challenges. Consider this report your practical guide to overcoming them. Inside, you’ll discover: 

The revenue connection—how outdated tech is holding websites back
The personalization & AI paradox—why they’re top priorities but still out of reach for most
The biggest roadblocks—budget constraints, scalability woes, and the digital maturity gap
A smarter path forward—how to optimize CMS investments and future-proof your strategy

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Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines. Our composable platform gives marketers the power to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints.

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