Modernize Smarter: Your Martech Stack Is Holding You Back
53% of marketers say their tech isn’t fit-for-purpose. This report shows how to fix it.
Marketing stacks weren’t built to survive this much chaos. What started as a few best-in-class tools has turned into a tangled mess of outdated platforms, siloed data and cloud migration plans stuck in permanent “coming soon” mode.
The stack isn’t stacking. Nearly every company in this report is planning a reset — and throwing more budget at the problem, hoping that’s enough.
This report from Acxiom gets into what’s actually slowing teams down and lays out two strategies that can help. If your martech is more of a burden than backbone, this report’s for you.
What you’ll learn:
- Why 99% of brands are planning a martech stack overhaul this year
- The biggest blockers, from data silos to missing AI skills
- How outdated tools are dragging down CX and marketing performance
- Two ways forward: build a martech team or bring in a service partner
Martech won’t fix itself. Grab the report and get moving in the right direction.
Get the report
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Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.
Connect with Acxiom on LinkedIn and discover more at Acxiom.com.