How AI is Powering Personalized Experiences that Customers Expect

Personalization isn’t exactly groundbreaking, but thanks to AI, it’s now the secret sauce for brands looking to turn customer interactions into meaningful (and profitable) connections.

AI is being used for everything from code generation and big data analytics to cybersecurity threat detection. Can it also help an organization’s diverse customer-facing initiatives deliver greater business value? Explore in this report:

What holds back organizations in their personalization efforts
How to responsibly harness the power of AI to deliver impactful brand experiences
How personalization works in real-world settings

Personalization is no longer the future of customer-facing interactions: It is the standard. The only question is: Will your brand lead or lag behind?

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Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world.

For more information about Contentful, please visit www.contentful.com

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