From Fragmentated Sites to Future-Proof Framework

How Cox Automotive cut complexity to deliver consistent experiences at speed

When your digital presence sprawls across dozens of disconnected sites, the cracks start to show: IT teams feel the pressure to manage the mess while marketers struggle to deliver campaigns fast enough to meet demand.

This case study highlights how Cox Automotive transformed fragmented sites into a single framework, reducing tech debt, creating consistency and freeing their teams to focus on delivering customer value.

Results included 100% growth in lead conversions, 103% higher visitor engagement and 48% improvement in brand commonality across sites.

Find out how they:

  • Eliminated duplicate efforts with centralized components
  • Built seamless, consistent journeys across every site
  • Empowered teams to launch faster without relying on dev bottlenecks
  • Balanced global standards with local customization

Future-proof your own digital presence. Get the case study today and see how leading brands are scaling smarter.

Get the case study

By submitting this form, I confirm that I have read and agree to SMG’s privacy policy, consent to receive communications and understand that I can opt-out at any time.

Presented by

rtCamp delivers autonomy for marketing teams at global brands—with secure & high performance websites and applications built on open-source technologies. Fully owned. Free from vendor lock-in. At a fraction of the TCO.

For more information about rtCamp, visit rtcamp.com.

© 2026 TechRayNews. All Rights Reserved.