How Cox Automotive cut complexity to deliver consistent experiences at speed
When your digital presence sprawls across dozens of disconnected sites, the cracks start to show: IT teams feel the pressure to manage the mess while marketers struggle to deliver campaigns fast enough to meet demand.
This case study highlights how Cox Automotive transformed fragmented sites into a single framework, reducing tech debt, creating consistency and freeing their teams to focus on delivering customer value.
Results included 100% growth in lead conversions, 103% higher visitor engagement and 48% improvement in brand commonality across sites.
Find out how they:
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